Step 1. It Begins With Research
Great SEO campaigns start with research and analysis. It’s no use working on a project you know nothing about. This is why Manchester Websites & Marketing SEO experts begin by getting to know your industry.
Once we know your business, we use our tools and experience to make your website the best it can be.
Google Analytics can provide tremendous detail on your audience and offer insights into how we can help you bring in more revenue.
Research shows that browsers are far more likely to click on the top three results in a search than they are anything that comes below them. Because of this, we also spend time identifying your online competition to see what they’re doing and how we can trump them.
Let Us Put You In Front Of The Right Audience
Step 2. Getting Going
We will use our research to generate a keyword list that captures what your audience is searching for and helps them find your website.
There are tools in place – like Google Webmaster – to help with troubleshooting, and ensuring we can eliminate any errors in the search process.
Manchester Websites & Marketing staff also have access to SEO management systems that allow us to track changes and monitor trends, helping to give you the best content possible.
We can also use Google My Business and Bing Places For Business to create listings and connect with your local audience.
Step 3. Becoming SEO Friendly
The key battle is making sure your websites content matches the SEO requirements of Google, Bing and Yahoo, while also appealing to visitors without sounding robotic or clunky.
Poorly written, repetitive text can be just as unappealing to your audience as a blank page – and when visitors can click away in an instant, it’s important to keep them reading.
Manchester Websites & Marketing SEO experts can create natural, SEO relevant web copy for every one of your pages and keep your readers interested with beautifully crafted content.
This is where our research, the keywords, and the copywriting comes together to create an elegant whole that satisfies the search of every visitor.
We Work On Building Bonds With Our Clients As Hard As We Work On The Relationship Between Our Websites And Search Engines
Step 4. Thinking Content
The SEO algorithms that dictate search results are always changing. This makes trying to stay on top of the rankings extremely tricky. What’s the best way to combat this? By creating a content strategy geared towards long-lasting results.
Search engines track the number of pages and the amount of content on your site in relation to specific topics, and rank your webpage accordingly. The quality of your content plays a big role in helping to climb searching, but it’s also crucial that the information is easily accessible and relevant.
Our thorough research not just of keywords, but news, competitors, and industry buzz all combine to help boost your websites rankings.
Step 5. Word of Mouth
The “authority” of your site is partially determined by how many other websites link to yours.
Link building plays a big role in the ranking process, because search engines like Google use a variety of these off-page elements when gauging the relevance of a particular website.
We can tie a link building campaign to your SEO package, helping to spread the word and get your website known in key circles. Through careful targeting and the management of blogs, we can help cultivate a portfolio of links to boost the authority of your site and further enhance its ranking.
Consider Us Your Digital Gossip Medium
Step 6. Analysing & Reporting
Once your website has taken flight and the SEO campaign is underway, we keep track of key statistics to give you an idea of how your site is performing. This includes details on your audience, where they’re spending their time, and how the website might be able to be edited to better suit their needs.
We can also monitor how people are finding your site and what they’re searching for to get there. This, in turn, allows us to keep our keyword database up to date.
While these reports are interesting and useful for you, they’re also used by us so we can stay on top of the ever-changing field and make sure we’re doing the best we can for you and your business.
Analytics Is One Of The Single Most Important Aspects Of Marketing On The Web.
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